Development and implementation of an effective quality management strategy require organisations: Quality Management Assignment, OUM, Malaysia

University Open University Malaysia (OUM)
Subject Quality Management Assignment


Development and implementation of an effective quality management strategy require organisations to pay attention to a range of issues. These issues typically include quality management and continuous improvement philosophy; process improvement tools and techniques; quality costing; quality management systems; and, service quality. These and other related issues have been addressed during the course.

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You are required to critically evaluate the quality management strategy of an organisation of your choice.

Your report on this evaluation should include:

  • A brief profile of your chosen organisation – included as an appendix – and a rationale for its selection;
  • A description of the organisation’s quality management strategy and its evolution;
  • A critique of this strategy, identifying any strengths and areas for possible improvement;
  • An overview of the current environment in which the organisation is based, focussing on the identification of opportunities and threats; and,
  • A set of recommendations aimed at enhancing competitive advantage through improved approaches to various facets of quality management.

Your report should set out how appropriate quality management tools are currently being deployed in the organisation, as well as how their deployment could be enhanced as part of the overall quality management strategy.

Please note that your chosen organisation can be a company, a division or strategic business unit (SBU) within a company, a public sector body, a non-governmental organization (NGO) or any other suitable organisational entity.

Your report should be around 2,500 words in length (excluding executive summary, figures, tables, references and appendices). Figures and tables should be of clear quality and numbered consecutively. Titles and sources for both figures and tables should be provided.

Note 1: It is strongly advised not to rely excessively on web-based articles or information downloaded from the internet. You should make use of journal articles from University library and/or relevant books and other reputable sources of information. References must be in the Harvard Style and carefully checked for completeness, accuracy and consistency.

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