MPU3223: Entrepreneurship 2 Assignment, OUM, Malaysia Select any ONE entrepreneur in Malaysia that you know, and identify the competitor’s resources of that entrepreneur

University Open University Malaysia (OUM)
Subject MPU3223: Entrepreneurship 2

Select any ONE entrepreneur in Malaysia that you know, and identify the competitor’s resources of that entrepreneur using a competitive analysis grid. Analyses their rank in competition and suggests how they can compete in the market.


Discuss the following topics in the forum and submit proof of your participation in the online discussions:

  • Describe the environmental assessment that influences a business organization in Malaysia.
  • How the environmental assessment influences the business organizations selected in Part I. Assess them on the basis of your experience.

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