Strategic Management Assignment, OUM, Malaysia Introduction of KPJ Healthcare Berhad including its vision and mission statements, objectives
| University | Open University Malaysia (OUM) |
| Subject | Strategic management |
- Introduction of KPJ Healthcare Berhad including its vision and mission statements, objectives, and short-term and long-term goals.
- Analyze the company using SWOT analysis, Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), and Competitive Profile Matrix (CPM).
- Analyse its financial positions based on its Annual Report for 2017 and 2018 using various financial ratios.
- Summarised your findings and explain the strategic positions of KPJ Healthcare Berhad.
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