ASM657: Innovative Thinking Strategy Case Study, UiTM, Malaysia
University | Universiti Teknologi MARA (UiTM) |
Subject | ASM657: Innovative Thinking Strategy |
Food delivery to parks and beaches. Voice ordering with the help of a friendly AI-generated chatbot named “Dom.” Award-winning advertising campaigns. These were a few of the innovations that transformed Domino’s Pizza, Inc. (“Domino’s) into the world’s leading pizza business. Headquartered in Ann Arbor, Michigan, Domino’s Pizza offered take-out and delivery pizza, selling 3 million pizzas a day via 17,200 stores in 90 countries.
Over the span of its 60-year history, Domino’s had experienced its share of ups and downs. In 2008, Domino’s share price had fallen below $3, and its pizza was the target of American late-night hosts’ wisecracks for being unpalatable and for a damaging viral prank video depicting employees tampering with its food. But using technology, marketing, and a focused execution strategy, Domino’s executive team was able to turn the company around.
In 2021, as the world struggled with the pandemic, Domino’s thrived. Pizza was, as one analyst suggested the “ultimate quarantine food: It travels well, can feed a whole family, and holds up as leftovers.” Following years of technology investments and a “fortressing” expansion strategy, which clustered locations to minimize delivery times/pick-up drives, Domino’s was uniquely positioned to take advantage of growing demand.
Domino’s pioneered a number of ways to safely get food to its customers including “contactless” delivery, where the pizza was left on a cardboard pedestal outside of customers’ homes, and contactless pick-up, with the food placed directly in the customer’s car. For the first nine months of 2020, Domino’s saw revenues increase by 12% and earnings increase by 25%. And in October 2020, Domino’s share price hit an all-time high of $433.78.
Despite strong 2020 results, the company still faced a host of challenges. The quick-service pizza market was mature and highly competitive. The rise of third-party delivery services had expanded food delivery options—making inroads into Domino’s top-line growth rates. How did Domino’s get from where it was in 2008 to its position as an industry leader today? What lessons could be learned from the company’s dramatic turnaround? And, in light of competitive industry dynamics, what could Domino’s do to sustain its success?
Discuss further how the idea could be adopted in Malaysia.
- Explain how the idea will help to improve the quality of life and psychological well-being.
1) how does the innovation deliver value to the users, or the greater society and economy?
2) how is the innovation different or better from existing practices
3) in what ways it creates new ways of doing things? - Provide the relevant statistics on the groups/ communities (such as household income, B40 statistics, profession, and education level) and other related information.
- Identify one or two groups or communities in which the idea (or modification of the idea) could be adopted.
i) what it is (description),
ii) the problem it tries to solve
Get Help By Expert
Looking for the best assignment helper Malaysia? Get top-notch support for your ASM657 Case Study at Assignment Helper MY. Our experts offer tailored solutions for Universiti Teknologi MARA (UiTM) students, helping you unlock innovative thinking strategies to boost your grades. Whether you need help with assignments or want someone to do my assignment for me, we’ve got you covered. You can also rely on our skilled writers for Online Exam Help to ensure your academic success.
Recent Solved Questions
- Professional Sales Assignment, MSU, Malaysia The pre-qualifying and qualifying stages of the personal selling process are very important. These stages help sales
- Culture & Organizations Case Study, UKM, Malaysia Describe briefly the organization, its purpose, and its business. Research is required, with at least 2 references
- DPA40113: COST AND MANAGEMENT ACCOUNTING 2 Assignment, PM, Malaysia Display whether the company should buy or continue to manufacture the components
- MPU3123/03: Tamadun Islam dan Tamadun Asia Assignment, WOU, Malaysia Anda diminta untuk mengepilkan satu foto yang menonjolkan impak interaksi antara tamadun
- Dissertation, Malaysia Fast Energy Generation Prediction Using Automated Solar PV System Design Optimization
- BBF2134: Financial Markets and Institutions Assignment, UITM, Malaysia Identify recent issues related to financial systems, financial services and products
- Methodology Case Study, MUM, Malaysia In any industry, few organizations may face communication as a barrier to moving further, and also it can be difficult
- ACC116: Introduction to Cost Accounting Assignment, UiTM, Malaysia
- MPU3313: Health and Wellness 2 Assignment, OUM, Malaysia Based on the definition of “health” by WHO, use the relevant resources to explain the status of each of the following characteristics
- Logistics and Transportation Assignment, MISI, Malaysia Identify the five modes of transportation and what are the advantages and disadvantages