The course introduces students to the basic elements of marketing in the digital realm that would position them to take advantage on the challenges of digital marketing. Areas in digital marketing environment and digital technologies as well as both B2C and B2B digital marketing practices are also enhanced in this course.
Transferable Skills
The course will be able to transfer business IT knowledge and skills to students.
Teaching Methodologies
Lectures, Web Based Learning, Problem Based Learning (PBL), Computer Aided Learning
CLO
CLO1
Explain the core concept of digital marketing.
CLO2
Display entrepreneurial skills in developing a business plan pertaining to digital marketing business.
CLO3
Demonstrate autonomous learning in relation to the use of digital technologies in marketing mix.
Pre-Requisite Courses
No course recommendations
Reading List
Recommended Text
Chaffey, D., and Ellis-Chadwick, F., 2019, Digital Marketing: Strategy, Implementation and Practice, 7 Ed., Harlow, Financial Times/ Prentice Hall
Reference Book Resources
Christen, M., Gordjin, B., Loi, M 2020, The Ethics of Cybersecurity, Springer [ISBN: 978-3-030-290]
Ryan, D., and Jones, C., 2012, Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, 2 Ed.
Efraim Turban & Linda Volonino 2011, Information Technology for Management, 8 Ed., John Wiley and Sons
Article/Paper List
This Course does not have any article/paper resources
Other References
This Course does not have any other resources
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