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EWC660 English For Proposal Writing UITM Assignment Example Malaysia

The EWC660 course at UITM in Malaysia aims to enhance students’ proposal writing skills by familiarizing them with essential components and cultivating proficiency in appropriate formatting and language use. Emphasizing key elements of proposals, the course equips students with the necessary tools to effectively communicate ideas in a proposal format. 

Through practical exercises and theoretical insights, participants develop the ability to construct well-structured and persuasive proposals. The focus on format and language ensures that students can articulate proposals effectively, catering to the demands of professional communication. Overall, EWC660 facilitates the acquisition of essential skills for successful proposal writing in various contexts.

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Assignment Brief 1: identify the types of proposals and characteristics of a good proposal

Let’s start by discussing the types of proposals and then move on to the characteristics of a good proposal.

Types of Proposals:

Formal Proposals:

  • Typically used for large projects or contracts.
  • Follow a specific format with sections like introduction, methodology, budget, and conclusion.
  • Often require detailed plans and extensive research.

Informal Proposals:

  • Used for smaller projects or within an organization.
  • Less structured than formal proposals.
  • May be written as a letter or memo and focus on key points.

Solicited Proposals:

  • Issued in response to a specific request or invitation.
  • Typically include guidelines or criteria provided by the requesting party.

Unsolicited Proposals:

  • Submitted without a prior request from the recipient.
  • Requires a compelling presentation to capture the recipient’s attention.

Research Proposals:

  • Common in academic and scientific settings.
  • Detail the methodology and objectives of a research project.

Sales Proposals:

  • Aimed at persuading potential clients to purchase a product or service.
  • Focus on benefits, features, and cost-effectiveness.

Characteristics of a Good Proposal:


  • Clearly articulate the purpose, goals, and objectives of the proposal.
  • Use straightforward language to avoid misunderstandings.


  • Ensure that the proposal directly addresses the needs and requirements of the recipient.
  • Highlight the benefits and outcomes that align with the recipient’s interests.

Well-Defined Objectives:

  • Clearly state the goals and objectives of the proposed project.
  • Provide measurable criteria to assess success.


  • Demonstrate that the proposed project is feasible within the given constraints (budget, time, resources).
  • Include a realistic timeline and budget.

Comprehensive Research:

  • Support your proposal with thorough research and data.
  • Cite credible sources to enhance the proposal’s credibility.

Professional Formatting:

  • Adhere to a consistent and professional format.
  • Include a title page, table of contents, and any necessary appendices.


  • Use persuasive language to convince the reader of the proposal’s value.
  • Clearly outline the advantages and positive outcomes.


  • Tailor the proposal to the specific needs and preferences of the recipient.
  • Be open to modifications based on feedback.


  • Present information concisely and avoid unnecessary details.
  • Keep the proposal focused on key points to maintain the reader’s interest.


  • Ensure the proposal is free of grammatical errors, typos, and formatting issues.
  • A polished document reflects professionalism and attention to detail.

Incorporating these characteristics will enhance the effectiveness of your proposal, increasing the likelihood of it being accepted by the intended audience.

Assignment Brief 2: Analyze the language and format of a proposal

Analyzing the language and format of a proposal is crucial to ensure effective communication and persuasion. Let’s break down the key aspects:

Language Analysis:

Clarity and Precision:

  • Use clear and precise language to convey ideas.
  • Avoid jargon or overly complex terminology that may confuse the reader.

Formal Tone:

  • Maintain a formal and professional tone throughout the proposal.
  • Use appropriate salutations and address the recipient with respect.

Persuasive Language:

  • Employ persuasive language to highlight the benefits and advantages of the proposal.
  • Clearly articulate why the proposal is valuable to the recipient.


  • Be concise in your expression of ideas.
  • Eliminate unnecessary words and focus on delivering key messages.

Evidence and Research:

  • Support statements with evidence, data, or relevant research.
  • Strengthen your arguments with credible sources to enhance the proposal’s credibility.


  • Adjust the language to suit the preferences and expectations of the specific audience.
  • Anticipate potential concerns and address them preemptively.

Positive and Confident Language:

  • Project confidence in the proposal’s success.
  • Use positive language to instill trust and enthusiasm in the reader.


  • Incorporate polite expressions and gratitude where appropriate.
  • Consider the tone of your language to create a positive impression.

Format Analysis:

Title Page:

  • Include a clear and informative title.
  • Provide details such as the author’s name, date, and the recipient’s information.

Table of Contents:

  • Organize the proposal with a table of contents for easy navigation.
  • Ensure all sections and subsections are clearly listed.


  • Begin with a compelling introduction that captures the reader’s attention.
  • Clearly state the purpose and objectives of the proposal.

Executive Summary:

  • Summarize the key points of the proposal in a concise executive summary.
  • Highlight the main benefits and outcomes.

Body of the Proposal:

  • Divide the proposal into well-structured sections.
  • Use headings and subheadings to guide the reader through the content.

Graphics and Visuals:

  • Incorporate relevant graphics, charts, or visuals to enhance understanding.
  • Ensure visuals are clear, labeled, and directly support the content.


  • Clearly outline the methodology or approach to be taken.
  • Include timelines, milestones, and any necessary details.

Budget and Resources:

  • Present a detailed and realistic budget.
  • Specify the resources required for successful implementation.


  • Include any additional supporting documents, references, or supplementary material in the appendices.
  • Ensure all appendices are labeled and referenced appropriately in the main body.

Formatting Consistency:

  • Maintain a consistent font, spacing, and formatting style throughout the proposal.
  • Ensure readability with appropriate font size and spacing.

By carefully considering language and format in your proposal, you can create a document that is not only clear and persuasive but also professional and easy to navigate.

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Assignment Brief  3: write a proposal using appropriate language; and

To provide you with a more tailored proposal, I’ll create a sample proposal for a project. Let’s assume it’s a proposal for implementing a workplace wellness program. Adjust the details as needed for your specific assignment.

Proposal for Workplace Wellness Program Implementation

I. Introduction

In today’s fast-paced work environment, employee well-being is crucial for organizational success. This proposal outlines the implementation of a comprehensive Workplace Wellness Program at [Your Company Name]. This initiative aims to enhance the physical and mental well-being of our employees, ultimately fostering a healthier and more productive workforce.

II. Executive Summary

Our Workplace Wellness Program focuses on promoting a holistic approach to health, including physical fitness, mental health, and work-life balance. By investing in the well-being of our employees, we anticipate increased productivity, reduced absenteeism, and improved overall job satisfaction.

III. Background

The modern workplace is evolving, and it’s essential to address the challenges employees face concerning stress, sedentary behavior, and mental health. The implementation of a Workplace Wellness Program aligns with industry best practices and demonstrates our commitment to creating a positive work environment.

IV. Objectives

  • Improve overall employee health and well-being.
  • Reduce stress levels and increase resilience.
  • Promote a healthy work-life balance.
  • Enhance team morale and collaboration.
  • Decrease healthcare costs associated with preventable illnesses.

V. Methodology

To achieve these objectives, our Workplace Wellness Program will include:

  • Physical Fitness Initiatives: Exercise classes, gym access, and wellness challenges.
  • Mental Health Support: Counseling services, stress management workshops, and mindfulness sessions.
  • Work-Life Balance Programs: Flexible work schedules, remote work options, and time management training.

VI. Scope of Work

The program will roll out in three phases:

  • Launch and Awareness: Introduce the program, communicate benefits, and assess employee needs.
  • Implementation: Execute fitness classes, mental health workshops, and other planned initiatives.
  • Evaluation: Collect feedback, measure program effectiveness, and make adjustments as needed.

VII. Budget

The estimated budget for the Workplace Wellness Program is $[Budget Amount]. This includes fitness instructors, counseling services, promotional materials, and resources for workshops. A detailed breakdown is provided in the attached budget document.

VIII. Benefits

  • Improved Employee Productivity: Healthier employees are more focused and engaged.
  • Enhanced Company Image: Demonstrates our commitment to employee well-being.
  • Reduced Turnover: A positive work environment encourages employee retention.
  • Lower Healthcare Costs: Proactive wellness initiatives can lead to decreased medical expenses.

IX. Risks and Mitigation

Possible challenges include employee resistance and scheduling conflicts. To address this, we will conduct informative sessions, seek employee input, and provide flexible scheduling options.

X. Evaluation and Measurement

We will measure the program’s success through employee surveys, health assessments, and tracking participation rates. Regular reports will be generated to assess the impact of the Workplace Wellness Program.

XI. Conclusion

Investing in our employees’ well-being is an investment in the success of [Your Company Name]. By implementing the Workplace Wellness Program, we are creating a healthier, more positive workplace that benefits both our employees and the organization as a whole.

XII. Appendices

  • Budget document
  • Timeline for program implementation
  • Survey templates
  • Supporting research and statistics

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Assignment Brief 4: present a proposal orally.

Presenting a proposal orally requires effective communication skills, clarity, and the ability to engage your audience. Below is a guide on how to present a proposal orally, using the Workplace Wellness Program as an example:

Oral Presentation: Workplace Wellness Program Implementation

Slide 1: Title Slide

  • Title: “Enhancing Employee Well-being: Workplace Wellness Program”
  • Your Name and Position
  • Date of Presentation

Slide 2: Introduction

  • Briefly introduce yourself and the purpose of the presentation.
  • Highlight the significance of employee well-being in a modern workplace.

Slide 3: Background

  • Discuss the evolving nature of the workplace and the challenges employees face.
  • Emphasize the need for a comprehensive Workplace Wellness Program.

Slide 4: Objectives

Clearly outline the program’s objectives:

  • Improve overall employee health and well-being.
  • Reduce stress levels and increase resilience.
  • Promote a healthy work-life balance.
  • Enhance team morale and collaboration.
  • Decrease healthcare costs associated with preventable illnesses.

Slide 5: Methodology

Present the key components of the program:

  • Physical Fitness Initiatives.
  • Mental Health Support.
  • Work-Life Balance Programs.

Highlight the holistic approach to employee well-being.

Slide 6: Scope of Work

Outline the three-phase implementation plan:

  • Launch and Awareness.
  • Implementation.
  • Evaluation.

Provide a brief overview of each phase.

Slide 7: Budget

  • Display the estimated budget for the Workplace Wellness Program.
  • Highlight key allocations for fitness instructors, counseling services, and promotional materials.

Slide 8: Benefits

Emphasize the benefits of the program:

  • Improved Employee Productivity.
  • Enhanced Company Image.
  • Reduced Turnover.
  • Lower Healthcare Costs.

Slide 9: Risks and Mitigation

  • Address potential challenges, such as employee resistance and scheduling conflicts.
  • Present mitigation strategies, such as informative sessions and flexible scheduling.

Slide 10: Evaluation and Measurement

Discuss how the program’s success will be measured:

  • Employee surveys.
  • Health assessments.
  • Participation rates.

Emphasize the importance of ongoing evaluation.

Slide 11: Conclusion

  • Summarize key points.
  • Reiterate the positive impact of the Workplace Wellness Program on both employees and the organization.

Slide 12: Q&A

  • Invite questions from the audience.
  • Be prepared to provide additional details or address concerns.

Closing Remarks:

  • Express gratitude for the audience’s time and attention.
  • Encourage feedback and open communication.

Remember to practice your oral presentation to ensure a confident and smooth delivery. Engage with your audience, maintain eye contact, and use a conversational tone to keep them interested and involved in the proposal.

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