BBPS4103 Strategic Management Pengurusan Strategik, Assignment, OUM, Malaysia

University Open University Malaysia (OUM)
Subject BBPS4103 Strategic Management Pengurusan Strategik

Part I



The objective of this assignment is to enhance learners’ knowledge on the role of top management in strategy formulation.

Top managers are crucial in strategy formulation in an organisation. Write a literature critique by analysing on the importance ,role,skills and competencies of top managers in an organisation. From your analysis , discuss how top managers can influence strategy formulation. Explain in detail the common challenges faced by top management in implementing corporate strategy .

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The objective of this assignment is to enhance individual learners’ skills, knowledge, and understanding in generating effective and efficient strategies.


An industry is defined to be a group of sellers who produce similar types of goods or services . Select an industry that your familiar with. For example, Construction Industry , Electrical & Electronics Industry , Telecommunications Industry etc .

Applying your understanding of Five Forces Model, evaluate and discuss on the industry of your choice. Your evaluation needs to also, discuss in detail the usefulness and limitations of applying the Five Forces Model in formulating corporate strategy. From your findings , suggest strategies that a company in your chosen industry can implement to have sustainable competitive advantage.

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